AI Citation

The following prompts were used in ChatGPT as a writing, research, and structuring tool. All final content was reviewed, edited, and approved by the student.

1. Infographic Rendering

For the shared media infographic, ChatGPT was used after I had already developed the structure, content, and Canva draft independently. AI was used only to render a more polished and visually elevated version of the infographic while preserving the original message, layout direction, and overall strategic intent.

Prompt used in ChatGPT 5:
I already created the infographic structure and content in Canva. Please render a more polished and visually elevated version while keeping the same message, layout direction, and overall strategic intent.

2. Hero Sections and Logo Rendering

For the website’s hero section visuals and campaign logo, I first drafted the original concepts independently. ChatGPT was then used to refine and render those visuals so they better matched the website’s green, gritty, sports-culture aesthetic and overall campaign branding.

Prompts used in ChatGPT 5:
1. I already drafted the basic logo concept. Please refine and render it so it looks more polished and consistent with the website’s overall visual style.
2. Create rendered hero section visuals for the paid, earned, shared, and owned media pages using my campaign’s green-toned, textured, sports-culture aesthetic.

3. OOH and Print Mockups

For the paid media section, ChatGPT was used to generate conceptual OOH and print mockup examples. These AI-generated visuals were used as models to show how the campaign could appear across outdoor and print placements in a way that remained consistent with the rest of the website’s design direction.

Prompt used in ChatGPT 5:
Generate OOH and print mockup examples for this campaign using the same brand direction, visual tone, and overall style so the executions look consistent with the rest of the website.

4. Thought-Leadership Language Polishing and Message Alignment

For the earned media thought-leadership piece, ChatGPT was used to polish the language after the main content and argument had already been developed by the student. AI was also used to review whether the tone, logic, and messaging aligned with how a CEO would credibly communicate the issue in a thought-leadership format.

Prompts used in ChatGPT 5:
1. Please polish this thought-leadership article so the language sounds more professional, cohesive, and appropriate for a CEO voice while keeping my original argument and structure.
2. Please review whether this thought-leadership piece is logically consistent and whether the messaging sounds credible for a CEO speaking about access, participation, and community impact.

For developing this website, Chat GPT was consulted.

Junrui Peng | USC Annenberg Comp Exam 2026